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Online Course | Part 1
Using Trends as Your Thinking Partner
Introduction to the Art + Industry of Trends Research and Forecasting
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Learn useful tools for trends research and brand strategies
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Learn, think, and strategize
in new ways.

Did you know that you can use trends
research as a tool for innovation and inspiration?
Learn
Think
Strategize
The Course

The word ‘trend’ is used frequently in our daily lives, but have you ever stopped to wonder what it means?

You do not need a degree in trend forecasting to benefit from working with the theories and tools of trends research. Trends research helps us connect with people, sectors, and ideas we know little about, expanding our knowledge and keeping our fingers on the pulse of the world.

We like to take the teach-a-person-to-fish approach to every project we work on and every class we give. The lectures, quizzes, and workbook in this course aim to provide practical ways of understanding trends and demonstrate how working with trends is useful and engaging. Hence our title, Using Trends as your Thinking Partner.

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Expand Your Knowledge

WHAT TO EXPECT IN CLASS:

  • 10 chapters including videos and reading material
  • A quiz to test your comprehension
  • A plenitude of informational and inspirational resources
  • Downloadable Thinking Partner Workbook chock full of exercises and prompts to trap your learnings and assist you in using and applying them
  • Subtitles in English
  • Available on the Teachable App (available on IOS only)
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Part 1

Introduction to the Art and Industry of Trends

Introduction to the Art and Industry of Trends is a self-paced course that provides an overview of the basic tenets of trends research and a glimpse into the forecasting industry whose agile and dynamic methods and tools can add notable value to your work, enhance your skill set, hone your trend radar, and also are fun to practice.

Think of Part 1 as the structure of the building in the dwelling you will create to house your learnings. In subsequent courses, we will build onto this structure, enhancing its capabilities and functions. Or to be less metaphorical, Part 1 is the base needed to jumpstart your understanding of trends and how they are used.

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The Program

Using Trends As
Your Thinking Partner

Introduction to the art + industry
of Trends Research and Forecasting
Enroll Now
TESTIMONIALS

What my students say

the ultimate solution for people who want to be disruptive and go from
category followers to category leaders
Going into Camila’s class, I had a broad concept of the brand that I wanted to create. She inspired me to look to the world for inspiration, reflect on the real meaning of my brand, and think past my limits. She taught me avenues to keep up with trends and innovation in order to keep my brand ideas relevant. Coming out of her class, I have fine tuned my project and the exercise that we created in class manifested into an actual event. Camila’s class helped me turn my dream project into my reality.
Clark Rosen
founder of SAMMY
It’s always necessary to stop and listen. In the creative process, as designers, we are so involved in the creation process that we sometimes forget how to lead and accomplish our ideas with a solid and coherent language. Listening to Camila’s words and advice is simply that. Pausing for a second to analyze what I have created so far and how I can use the tools Camila taught me to take advantage of what’s working for my brand and disregard what’s only making noise.
Edgar Navarro
Thank you, Camila, for a perfect consulting session. There is no moment of peace and self-analysis more efficient or valued than one that is shared with people who can give you advice, guidance and assist you in visualizing your future in a much more concrete way.
Sofía Contreras-Paredes
MEÜS
Camila and her team are the much-needed advisors for SOÜF, my sustainable accessories brand. Cami’s expert point of view opened my mind to learning new ways of navigating through the current times, managing problems, & showing my brand’s true DNA.
Sofía Avila
SOÜF
Christina’s teaching technique has provided me with sound and structured primary and secondary research methods that have proved essential in developing my career as a researcher. Moreover, Christina’s approach to teaching is generous as she shares her broad knowledge with no reservation - from her impressive professional experience to her vast and deep cross-industry references and data know-how.
Giulia Moschen-Bracho
Trends researcher and content creator
Christina Bifano is the most insightful teacher I ever had. The base knowledge she provided me with at the Coolhunting course at IED proved to be a competitive advantage for getting my first trend research job and I owe her a big thank you for continuously motivating me and helping me build trust in my professional skills. Going further, I had the chance to work alongside her on client projects where her input was highly valuable. I am so thankful to have her as a friend and mentor throughout the years. She never stops inspiring me.
Delia Dumitrescu
Lead innovation architect @trendwatching.com
Questions?

Our FAQ'S

Do I need previous knowledge about trends or fashion to take this course - who is this course for?

Learning about trends is an amazing journey that will open your mind, broaden your horizons, and add tools to your multilayered toolbox. This course is useful for those curious about how trends form, propagate, and how they are harnessed for innovation and inspiration. It demystifies the trend forecasting industry and the fascinating work of trend researchers. You do not need to be in the creative industries or have any knowledge of them to take the course. We offer compelling examples and resources across all fields in this course. Even though our work is more often than not in fashion, we have applied and taught these tools and research methods in diverse industries such as beauty, food, hospitality, interior design, media, mobility, technology, and wellness.

Is there someone I can contact with questions and comments?

If you have questions, contact us at  info@camilastraschnoy.com. We operate from Monday - Friday EST and will attempt to respond to your questions promptly.

 

Do you offer refunds if I am not happy with the course?

We hope this will never be the case, but if you are unsatisfied with your purchase, contact us within the 14 days of purchase. Please check our policy on our Terms of Use page.

Do you offer any in-person sessions?

We will send out messages via teachable to enrollees when we get a webinar or other forms of live sessions up. In the meantime, if you want something more bespoke, you can contact our staff to set up a one-to-one training session, priced per request.

Do you offer a course certification?

As this is an introductory level course, we do not provide certification. As we build our educational program, we will be adding in certifications.

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